Marketing as a Service · MaaS

Signal
Over
Noise.

信号 · 戦略 · 結果
Embedded · Not Fractional · Full Commitment

Senior growth expertise embedded inside your team —
not handed off to junior staff.
Predictable systems. Verifiable performance.

Begin the Journey
戦 · 略 · 勝
天下無双の戦略家 · 勝利への道 · 星の戦士
SYS · NOMINAL
SECTOR · TMN-001
MaaS · 稼働中
Performance Marketing パフォーマンス広告 Growth Acceleration 成長加速 Analytics & Attribution データ分析 MaaS · Embedded 組み込みパートナー $73M Managed 45+ Brands Performance Marketing パフォーマンス広告 Growth Acceleration 成長加速 Analytics & Attribution データ分析 MaaS · Embedded 組み込みパートナー $73M Managed 45+ Brands

The Art
of Growth

成長の技術

01 · 一

Performance
Marketing

パフォーマンス広告

Google, Meta, TikTok, and beyond. Causal attribution, PMAX mastery, and creative velocity — every dollar accountable.

02 · 二

Growth
Acceleration

成長加速

GTM and GTC frameworks built for velocity. From concept validation to scaled market presence — your 90-day growth engine.

03 · 三

Analytics
& Tracking

データ分析

GA4, CRM, server-side tagging, and causal attribution. End broken data — know the true ROI of every channel.

04 · 四

Embedded
MaaS Partner

組み込みパートナー

Inside your team, not above it. Senior expertise on tap — without the agency markup or the fractional hand-off.

View All Services サービス一覧 · 詳細
Philosophy

"The noise of the market is the battlefield.
We teach brands to fight with clarity."

市場の騒音は戦場である · 明確さで戦う

Pedro Lopez Martheyn · Founder, Revenue Architect · MaaS
戦略 · 精密 · 成果 組み込みパートナー

Battle-
Tested

実証済みの成果

Sports Insurtech · Lead Generation

Players Health

Hyper-Local · State × Sport

Custom landing pages by state and sport. Paid search + social + Google lead forms + risk assessment funnel. Scaled from $5K to $20K/mo over 4 months.

ROAS
$300KMonthly Revenue Mo.4
Leads / Month
Ad Spend Growth
Mobile App · Healthcare

Planned Parenthood Direct

US · Mobile Growth

Conversion optimization, paid search + social, TikTok, retargeting, and influencer marketing for the telehealth mobile app.

+170%Total Installs
+47%MRR Increase
+35%In-App Purchases
PropTech · Canada

SingleKey

Rent Management · Full Funnel

Content, email, lead magnets, paid + organic SEO. Grew from 450 to 12,000 reports — $5M+ revenue in 12 months.

+2,500%Sales Growth
+550%Sessions
+133%Conv. Rate
−75%CPA
Start Your Case Study あなたの成功事例を作る

Growth
Acceleration

加速の過程

For companies ready to prove concepts, stress-test assumptions, and scale what works.

90-Day Engagement · Full Transparency

You don't need another agency retainer. You need a senior growth partner embedded in your team — someone who reads your P&L, argues with your assumptions, and ships work that moves the number.

Whether you're proving a new market, scaling a channel, or fixing broken attribution — we run a structured 90-day process that eliminates noise before it scales.

Diagnostics · Wk 1–3
Implementation · Wk 4–9
Scale & Transition · Wk 10–12+
I
Phase One · 診断

Diagnose
& Subtract

週 1 – 3 · Weeks 1–3

Full audit of your data stack, channels, and conversion flow. We identify the 3–5 points of noise costing you most. You receive a 90-day roadmap before week 4 begins.

II
Phase Two · 実行

Execute
& Validate

週 4 – 9 · Weeks 4–9

Causal attribution deployed. High-LTV channels doubled down. Concept proofs shipped and measured. Creative tested at velocity. Weekly accountability with your team.

III
Phase Three · 拡大

Scale
& Transfer

週 10 – 12+ · Weeks 10+

Incremental ROI reported. 12-month scaling trajectory defined. Your team or an ongoing lighter retainer takes the wheel — with a system that actually works.

Book a Discovery Call 90日間プロセス · 今すぐ開始
The Founder

Pedro Lopez
Martheyn創業者 · 戦略家 · 建設者

3× founder. Performance operator. Builder. 17 years of hands-on GTM and GTC execution — generating over $73M in revenue by focusing on what actually moves the needle.

I don't just advise. I roll up my sleeves and build alongside teams: strategy, paid media, email automation, conversion systems, community models. Led product marketing at Twitter, directed growth at Produktiv, headed SEM at Performics. My most valuable education came from building my own ventures. I like building things — systems, teams, channels, companies.

That founder perspective shapes every engagement: urgency, resourcefulness, and an obsession with ROI over vanity metrics.

GTM Strategy Go-to-Community Paid Acquisition Email Automation CRO PMF Testing
Google · Meta · LinkedIn · TikTok · Snapchat · Reddit Klaviyo · Mailchimp · Brevo · Apollo · HubSpot
Who I work with
Startups finding product-market fit
Scaleups building systems that compound
Venture-backed companies navigating rapid growth
Established family-owned businesses with deep domain expertise
$73M
Revenue Generated
45+
Brands Scaled
17Y
Years Hands-On
3×
Founder
Previously
Product Marketing Lead Twitter / X
Director of Growth Produktiv
Head of SEM Performics
Work With Me 共に構築する · 一緒に勝つ
特注 · 構築 · 創造
Beyond the Retainer

Need Something
Custom Built?

カスタム構築 · 特注戦略

Not every challenge fits a standard engagement. If you're testing a new market, launching a product, building a community from scratch, or need a specific system designed — let's scope it together.

01

Market Entry & Concept Proof

Test a new geography, audience, or product hypothesis with structured paid experiments and fast feedback loops.

02

GTM System Design

Full go-to-market architecture — positioning, channels, messaging, attribution — built for your stage and sector.

03

Community-Led Growth

GTC models that build authentic engagement beyond advertising. Founders, operators, investors — built around real people.

04

Audit & Turnaround

Broken attribution, saturated channels, misaligned strategy. Diagnose, fix, rebuild — fast.

Let's Scope It カスタム · 特注 · 構築
Begin

Let's
Build.

共に構築する · 一緒に勝つ

Book a Discovery Call →
✦ Message received. I'll be in touch within 24 hours.
Sectors
B2B SaaS · eCommerce · FinTech
DTC · Healthcare · High-Growth Tech